Smart Analytics App: Campaign Success and PurchasedProduct2 followers
In the Smart Analytics (Banking App), Campaign Success has 4 values (failure, success, unknown, other).
I am trying to understand what 'success' actually means since I found records where the CampaignSuccess = 'Success' but PurchasedProduct = 'no'.
Also, trying to understand the meaning of 'unknown' and 'other' in the same context of CampaignSuccess.
thanks & regards,